About

Created for the love of finding effortless southern fashion, Southern Essentials is for women who live free, searching for wild passion and endless fashion inspiration. Our Brand Reps invoke creativity and spirit through western fashion and personal style. Check each of them out and give them a follow for gorgeous style inspo!

Meet the Founder

Ashley Schaelling

Hello! I started Southern Essentials by Ashley in 2023 as a way to enjoy what I do and find cute western fashion staples for everyone. Right now, Southern Essentials is a one-woman operation but I hope to grow it over the next few years to include so much more. I appreciate all the support for my small business.

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